About Zu Audio

About Zu Audio.com.au
Zu Audio.com.au was set up by Magenta Audio. Magenta Audio is based in the Adelaide hills and are the authorized Australian distributor for the amazing range of Loudspeakers, Cartridges and Cables lovingly made in the USA by Zu Audio Utah.

Zu Overview
Based in Ogden Utah, Zu incorporated in 2000 with an overarching objective of re-establishing the relevance of ‘made in the USA’ to high-value, affordable music systems for regular consumers without bottomless wallets. As a brand, Zu personifies this approach by stripping back orthodox distribution channels to the bare minimum and so more closely engaging the consumer. “Because the closer you are to Zu, the closer you are to the music.”

Zu is an engineering-driven research, development and manufacturing company selling innovative and compelling audio products at prices that reflect cross-industry value-visible relationships. This positions Zu to directly compete for discretionary dollars from non-audio products and moves Zu much closer to the mainstream consumer economies, as well as participating in reflating and expanding the hi-fi market. Zu was and still is an American brand manufacturing its products in the United States of America.

Zu products perform, offer sincere value and are priced to reflect genuine economics and not arbitrary whims—and they look as good as they sound. With Zu, voices sound human, instruments are genuine, impact and resolution of musical details are consistent from extended treble through deep bass. Zu is about maximal tone, texture, stereo, and dynamic realism. Performers and sounds are as recorded, and captured color and shading is unmasked and recordings becomes alive and compelling. How? We design by ear first, using tests and measure to assist not govern our sensation of tone. Against the grain? surprisingly. And to keep our creative edge and quality of build Zu products are designed and manufactured in our home town of Ogden, Utah.

Boiled down Zu designs are based on experience, applied physics, common sense, and attentive listening to all forms of music and sounds—real and sometimes recorded. Our efforts to make playback fun and accessible are achieved in our loudspeaker, cable, turntable and other hi-fi home audio products, which use original concepts and engineering to restore aliveness and realistic fidelity to playback.

A Revolution in American Hi-Fi